The opportunity isn’t in the average, it’s in the audience.

Your Next Customer Is in the Data

Nearly half of shoppers plan to spend less, but the real opportunity lies in understanding which audiences are still ready to spend, what motivates them, and how to reach them.

Drawing on research with 15,386 shoppers across eight markets, alongside Dailymotion’s video consumption insights, The Shopping Signals Report 2026 uncovers the audience behaviors, interests, and influences shaping purchase decisions.

Discover which consumer segments are driving spending intentions across six major categories, how creator influence varies by audience, and which advertising environments shoppers trust most. With insights spanning Europe and the Americas, the report helps marketers identify high-potential audiences and build more relevant, insight-led strategies.

Download the report to look beyond the averages and find your next growth audience.